The yellow pages go straight into the recycle bin, as do the flashy, slick direct mail ads that businesses spend thousands of dollars on. 90% of people use a DVR to record TV shows and then fast forward through all the commercials. Where do consumers look to find who they will do business with? They turn to the internet. Is your business going to be there when they look?Try it now: open up a Google search page and put in the search terms someone would use to find your business. Who shows up? You're looking at your competitors and if you aren't there too, your chances of capturing that business are slim to none because less than 20% of searchers move on to the second page. (You were at least on the second page, right?)
Well maybe people aren't really searching for your type of business online. How would you know? You can use Google's Keyword Tool to find out how many people are searching for those terms every month. If it is a significant number, you might want to start actively seeking out those prospects. That is, unless you already have enough business and you don't mind sharing them with your competitors.
