How Could Having a Presence on CNN Possibly Help My Local Business?

Suppose you are a massage therapist in Phoenix, AZ. Of course your target market would include someone with back pain. To be even more specific, it might be someone with back pain who makes enough money and is educated enough to choose to investigate massage as an alternative solution to the problem and lives fairly close to you.

How many of those people do you suppose are searching for this information online?


According to Google, just within 20 miles of the center of Phoenix, the following searches are done every month.








Using another source, we find out that CNN.com gets 57,000 visitors every month who are

• in Phoenix
  
• college-educated
• 25-65 years old
  
• make more than $100,000 a year

And when those 57,000 visitors read this article, Back pain? Alternative therapies may help, do you think having your ad show up like these did right beside the article could have been beneficial for your massage therapy business?

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So what keywords can you use to reach your target market and where can you place your ads in addition to the search engines to reach those people? Try these tools - Google Adwords Tool and the AdPlanner. Of course if you're like most of my clients who are too busy with their own businesses to learn and implement these strategies, feel free to contact me and we'll get your business in front of those people who are looking for you and are ready to buy what you have. diane@PageOneForYou.com