The Most Effective Form of Marketing Ever Invented

Pretend you're magic and you can read minds, and let's suppose your business is plumbing (feel free to insert your own type of business here.) Right now, down the street, John Smith has his credit card in his hand and he says, “I need to get my sink fixed right now!” Now since you can read minds, you know this and because you're magic, you show up right in front of John, right at that moment. You fix his sink, take his credit card, and everyone is HAPPY!

That would be pretty cool!

That’s what internet advertising does and why it’s so effective, because your business gets served up to the prospect at the exact moment they want to buy what you have. In fact the NY Times stated that "search advertising is probably the most effective form of marketing ever invented. Because search queries telegraph a user’s intent with precision, they make it possible to match people with the right ads at the right moment.”

But the problem is that with one trillion websites on the internet, if you aren’t proactive about getting in front of those people who are looking for you, then you’re losing customers because they’re finding your competition instead of you.

So if you’re tired of wasting money on flashy advertising that doesn’t work, let’s find out how many people are actually searching for you online and then get you in front of them when they have their credit cards out.

How Could Having a Presence on CNN Possibly Help My Local Business?

Suppose you are a massage therapist in Phoenix, AZ. Of course your target market would include someone with back pain. To be even more specific, it might be someone with back pain who makes enough money and is educated enough to choose to investigate massage as an alternative solution to the problem and lives fairly close to you.

How many of those people do you suppose are searching for this information online?


According to Google, just within 20 miles of the center of Phoenix, the following searches are done every month.








Using another source, we find out that CNN.com gets 57,000 visitors every month who are

• in Phoenix
  
• college-educated
• 25-65 years old
  
• make more than $100,000 a year

And when those 57,000 visitors read this article, Back pain? Alternative therapies may help, do you think having your ad show up like these did right beside the article could have been beneficial for your massage therapy business?

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So what keywords can you use to reach your target market and where can you place your ads in addition to the search engines to reach those people? Try these tools - Google Adwords Tool and the AdPlanner. Of course if you're like most of my clients who are too busy with their own businesses to learn and implement these strategies, feel free to contact me and we'll get your business in front of those people who are looking for you and are ready to buy what you have. diane@PageOneForYou.com