Monday, September 27, 2010

The Most Effective Form of Marketing Ever Invented

Pretend you're magic and you can read minds, and let's suppose your business is plumbing (feel free to insert your own type of business here.) Right now, down the street, John Smith has his credit card in his hand and he says, “I need to get my sink fixed right now!” Now since you can read minds, you know this and because you're magic, you show up right in front of John, right at that moment. You fix his sink, take his credit card, and everyone is HAPPY!

That would be pretty cool!

That’s what internet advertising does and why it’s so effective, because your business gets served up to the prospect at the exact moment they want to buy what you have. In fact the NY Times stated that "search advertising is probably the most effective form of marketing ever invented. Because search queries telegraph a user’s intent with precision, they make it possible to match people with the right ads at the right moment.”

But the problem is that with one trillion websites on the internet, if you aren’t proactive about getting in front of those people who are looking for you, then you’re losing customers because they’re finding your competition instead of you.

So if you’re tired of wasting money on flashy advertising that doesn’t work, let’s find out how many people are actually searching for you online and then get you in front of them when they have their credit cards out.