If you use ReachLocal, Yodel, Dex, YellowBook or any other company to advertise for you, Google wants you to know that they now require that all companies reveal the exact dollar amount they are spending on your behalf with Google. This is great news for you, the advertiser - now you can truly compare one company to the other to be sure you have the best option!
(http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=152979)
| I recently talked to a client of one of these other companies who was SHOCKED to find out that only $1200 of his $3000/month campaign was being spent on Google. He was then ecstatic to hear that for that same $3000/month, we would be spending $2500 on his Google exposure - and in turn, double the new prospects he has, which is the ultimate goal of any marketing. |
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Click on the image for this important message (especially if you're using one of these companies)
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How does your current company stack up? When comparing the average campaign of one of our competitors, this is what we've found -- for their average campaign of $1500/month, our campaign will get you double the leads.
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| Schedule a no-obligation review of your current online strategies! Diane Hibbs (480) 463-4263 or
Connect with us:    |
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Third parties should at minimum provide advertisers with monthly data on AdWords costs, clicks, and impressions at the account level.*
Google third parties who provide any level of cost and performance reporting today should make AdWords cost and performance information easily accessible to their advertiser clients and available at the same level of detail as other reporting information. For example, if a third party provides their clients with daily cost and performance reporting at the keyword level, then they'll be required to report daily cost and performance for their clients' AdWords keywords.
For those third parties who don't provide any reporting today, they should, at a minimum, provide advertisers with monthly data on AdWords costs, clicks, and impressions at the account level.
For example, let's say that ABC Agency is managing AdWords campaigns for their client, Joe's Plumbing. In July, the AdWords account for Joe's Plumbing accrues 1,400 clicks on 12,000 impressions for an AdWords cost of $700 (the exact amount charged by AdWords). ABC Agency will be required to provide a report to Joe's Plumbing that shows AdWords cost and performance at the account level:
Joe's Plumbing -- AdWords report for July 2010
Clicks: 1,400
Impressions: 12,000
Cost: $700
If your provider will not provide this information, you should lodge a complaint with Google -
http://adwords.google.com/support/aw/bin/request.py?contact_type=gap_complaint
