Friday, May 28, 2010

What if your customers could use their cell phones to pay you?

Remember when online banking was a new frontier? Now you probably check your balance, pay your bills and transfer money without thinking twice. The Forrester Forecast shows that online shopping is increasing and is projected to reach nearly $250 billion by 2014. Last year, online retail sales were up 11 percent, compared to 2.5 percent for all retail sales.

So let's say you're offering a great new product in your store or on your website. Only one billion people have credit cards to use to buy that new product. Two billion have bank accounts, but four billion have cell phones. Now your customers will be able to use Mobile Money to pay for your products and services. What do you think?


No comments:

Post a Comment